Thriving in the Gig Economy by Adam Sinicki

Author:Adam Sinicki
Language: eng
Format: epub
ISBN: 9781484240908
Publisher: Apress

Using “Mr.” or “Ms.” is generally best used when selling an expensive and serious service in a B2C capacity (e.g., legal advice).

Use your own full name in the sign-off the first time—it is polite, and it ensures they know precisely who you are.

Avoid attention-grabbing subject lines. Using “Re: Subject of E-mail” is generally a good structure. The same thing works without the Re: (which stands for “regarding” in case you weren’t aware).

If you’re unsure of just how formal you should be, then looking at the correspondent’s own e-mails can help elucidate. Otherwise, check their blog or other material to see how they generally conduct themselves.

Using an e-mail signature block can be a useful way to ensure that your clients always remember who you are, and to give them a quick and easy way to get to your website.

Finally, note that as the e-mail chain gets longer and longer, you don’t always actually need a sign-off, or to start every message with “Hey” or “Dear.”

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